As a big player in the telecoms software industry, Blueblink’s reputation thrives on their ability to innovate and adapt to market trends. To that end, the Marketing Head in Blueblinks was seeking a relevant, in-depth and effective professional company to sharpen the digital skills of their workforce.
Client:Blue Blinks IT Solutions
Services:IT Consultancy, Digital Marketing
“Our aim was that every marketer at Blue Blinks reaches what we would describe as a minimum acceptable standard of digital marketing skills, knowledge, and capability, and be able to apply that to their day job and have an impact on our customers.”
But not only does Vodafone have a very large workforce, it is also spread all over the world. Natasha Brookes is a Learning and Development Specialist at Vodafone. For her, it was clear that a digital marketing course needed an online solution.
In order to reach all of the marketers within the different markets, what better way to do it than having one place where marketers can come and learn? And it will be a consistent learning approach.”
Technote realized early on that Blue Blinks is a company that wants to set the pace, not just keep up with it. They didn’t just want a foundation to their digital marketing, they also wanted to train their staff to be up-to-date and current in their knowledge and skills, so they could anticipate what their customers would want. Having a learning management system meant that their staff already knew the benefits of learning online. The next step was to find the right partner, to provide the content the company needed.
Team Technote then worked with blue blinks to integrate core modules and content into their e-learning system to make it easy for their global workforce to train together, wherever they were, and whenever it suited.
A launch was also successfully supported by with a range of creative promotions – from e-flyers to newsletters and helped generate awareness and enthusiasm for the courses through internal campaigns. any realize their full digital potential.